Cross-Selling Script

Learn how to identify coverage gaps and recommend additional protection in a way that prioritizes education, trust, and long-term client relationships.

How To Cross-Sell Without Sounding Salesy

Cross-selling works best when it begins with a simple question:

What risks remain after the primary policy is in place?

For Medicare clients, these gaps may include:

Cross-selling is not about increasing commissions. It is about identifying gaps and helping clients prepare for unexpected events.

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Example Cross-Selling Script

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Hi [First Name], while reviewing your Medicare coverage, I wanted to ask a few additional questions to make sure your overall financial protection is complete.

Many clients are surprised to learn there are affordable ways to help protect against expenses related to hospitalization, critical illness, accidents, or final expenses.

Transition

If it makes sense for your situation, I can show you some options designed to complement your existing Medicare coverage.

Questions

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